Hi, I’m Manal — a photographer and graphic designer with a Master’s in Strategic Design and Management from Parsons School of Design in New York.

I’ve worked with multiple businesses to shape their visual stories, helping brands clarify their identity and grow through design-led storytelling.

Today, I work full-time across photography and freelance graphic design, creating imagery and visuals that focus on people, spaces, and the way stories unfold through them.

My Services

Explore my range of services designed to help you move forward with confidence, wherever you're headed next.

  • Architecture & Interiors
    Residential homes, architectural projects, and interior design spaces photographed with attention to light, structure, and atmosphere.

    Hospitality Photography
    Hotels, boutique stays, and guest spaces captured through mood, detail, and the feeling of experience.

    Restaurant & Food Photography
    Editorial food, restaurant environments, and bar scenes focused on texture, light, and the story of dining.

    Human Stories
    Portraits, weddings, engagements, and natural human interactions documented with a focus on connection and presence.

    Lifestyle & Brand Storytelling
    People, products, and spaces brought together to create visual narratives for brands and personal projects.

    Editorial Commissions
    Creative and concept-driven photography for publications, campaigns, and curated visual storytelling.

  • Marketing & Social Media Services
    With 8 years on experience in marketing I still take on social media clients.

    Social Media Strategy
    Building intentional content direction and visual strategy to grow and position your brand.

    Content Marketing
    Story-driven content that connects your visuals with audience engagement and brand identity.

    Email Marketing
    Curated email campaigns that nurture audiences and turn interest into bookings or clients.

    Paid Advertising
    Targeted ad campaigns designed to increase reach, visibility, and conversions.

    Post Design
    Clean, on-brand social media post design that aligns with your visual identity.

    Data Analysis
    Performance tracking and insights to understand what works and refine strategy.

    Instagram Revamp
    Full audit and redesign of your Instagram presence — from visuals to structure and storytelling.

  • I take on freelance design projects focused on creating cohesive, visually strong brand systems and communication materials.

    Brand Identity & Guidelines
    Complete visual identity systems that define how a brand looks, feels, and communicates.

    Logo Design
    Distinctive and timeless logos crafted to reflect brand personality and purpose.

    Color Palette Development
    Curated color systems that support mood, consistency, and recognition across platforms.

    Social Media Kits
    Ready-to-use templates and visual systems for cohesive and professional online presence.

    Mockups
    Realistic presentations of branding and designs applied across physical and digital environments.

    Pitch Decks
    Strategic, visually refined presentations designed for investors, clients, or brand storytelling.

    Presentations
    Clean and structured slide design for business, creative, or academic use.

Learn more about me.

  • M.S Strategic Design and Management at Parsons School of Design, New York.

    B.F.A Fine Arts from Beaconhouse National University, Lahore.

  • Mother

    Masters GPA 3.8

    Honors in BFA thesis.

    Ran and sold a successful candle business 2018-2022.

    2013 presented a paper "Use of Photography in a Teaching- Learning Environment" at EDULEARN’13, Barcelona, Spain.

    2014 went for the AIESEC cultural exchange internship to Poland.

  • Lucky Dog Cuisine · Digital Marketing Manager · June 2023 - Present - Toronto, Canada

    AIS Immigration Consulting · Contract Part-time · Jun 2022 - Present - Toronto, Canada

    Meem Candle Studio · Founder · Dec 2018 - Nov 2022

    ISHQ.UK · Marketing Manager · Oct 2020 - Mar 2021 - London, United Kingdom · Remote

    Systems Limited · Design Strategist · Jul 2018 - Nov 2018 · Lahore, Pakistan

    Grey Density · Associate Creative Manager · Aug 2015 - Jul 2016 · Lahore, Pakistan

  • Visual Design | Social Media Marketing | Strategic Planning | Google Analytics | Campaign Management | Content Marketing | Email Marketing | Conversion Rate Optimization (CRO) | Web Analytics | Graphic Design | Photography | Branding and Visual Identity | Ethnographic Research | Analogous Research | User Interviews | Quantitative Research

TOOL KIT

Adobe Creative Suite

Figma

Canva

Invison

Mural

Squarespace

Wix

Shopify

Adobe Creative Suite • Figma • Canva • Invison • Mural • Squarespace • Wix • Shopify •