Hi, I’m Manal — a photographer and graphic designer with a Master’s in Strategic Design and Management from Parsons School of Design in New York.
I’ve worked with multiple businesses to shape their visual stories, helping brands clarify their identity and grow through design-led storytelling.
Today, I work full-time across photography and freelance graphic design, creating imagery and visuals that focus on people, spaces, and the way stories unfold through them.
My Services
Explore my range of services designed to help you move forward with confidence, wherever you're headed next.
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Architecture & Interiors
Residential homes, architectural projects, and interior design spaces photographed with attention to light, structure, and atmosphere.Hospitality Photography
Hotels, boutique stays, and guest spaces captured through mood, detail, and the feeling of experience.Restaurant & Food Photography
Editorial food, restaurant environments, and bar scenes focused on texture, light, and the story of dining.Human Stories
Portraits, weddings, engagements, and natural human interactions documented with a focus on connection and presence.Lifestyle & Brand Storytelling
People, products, and spaces brought together to create visual narratives for brands and personal projects.Editorial Commissions
Creative and concept-driven photography for publications, campaigns, and curated visual storytelling. -
Marketing & Social Media Services
With 8 years on experience in marketing I still take on social media clients.Social Media Strategy
Building intentional content direction and visual strategy to grow and position your brand.Content Marketing
Story-driven content that connects your visuals with audience engagement and brand identity.Email Marketing
Curated email campaigns that nurture audiences and turn interest into bookings or clients.Paid Advertising
Targeted ad campaigns designed to increase reach, visibility, and conversions.Post Design
Clean, on-brand social media post design that aligns with your visual identity.Data Analysis
Performance tracking and insights to understand what works and refine strategy.Instagram Revamp
Full audit and redesign of your Instagram presence — from visuals to structure and storytelling. -
I take on freelance design projects focused on creating cohesive, visually strong brand systems and communication materials.
Brand Identity & Guidelines
Complete visual identity systems that define how a brand looks, feels, and communicates.Logo Design
Distinctive and timeless logos crafted to reflect brand personality and purpose.Color Palette Development
Curated color systems that support mood, consistency, and recognition across platforms.Social Media Kits
Ready-to-use templates and visual systems for cohesive and professional online presence.Mockups
Realistic presentations of branding and designs applied across physical and digital environments.Pitch Decks
Strategic, visually refined presentations designed for investors, clients, or brand storytelling.Presentations
Clean and structured slide design for business, creative, or academic use.
Learn more about me.
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M.S Strategic Design and Management at Parsons School of Design, New York.
B.F.A Fine Arts from Beaconhouse National University, Lahore.
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Mother
Masters GPA 3.8
Honors in BFA thesis.
Ran and sold a successful candle business 2018-2022.
2013 presented a paper "Use of Photography in a Teaching- Learning Environment" at EDULEARN’13, Barcelona, Spain.
2014 went for the AIESEC cultural exchange internship to Poland.
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Lucky Dog Cuisine · Digital Marketing Manager · June 2023 - Present - Toronto, Canada
AIS Immigration Consulting · Contract Part-time · Jun 2022 - Present - Toronto, Canada
Meem Candle Studio · Founder · Dec 2018 - Nov 2022
ISHQ.UK · Marketing Manager · Oct 2020 - Mar 2021 - London, United Kingdom · Remote
Systems Limited · Design Strategist · Jul 2018 - Nov 2018 · Lahore, Pakistan
Grey Density · Associate Creative Manager · Aug 2015 - Jul 2016 · Lahore, Pakistan
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Visual Design | Social Media Marketing | Strategic Planning | Google Analytics | Campaign Management | Content Marketing | Email Marketing | Conversion Rate Optimization (CRO) | Web Analytics | Graphic Design | Photography | Branding and Visual Identity | Ethnographic Research | Analogous Research | User Interviews | Quantitative Research