Marketing
SHORT INTRO:
With over 8 years of experience in branding, digital strategy, and marketing, I’ve worked with clients across industries and budgets, from global names like PepsiCo Pakistan to niche brands like Lucky Dog Cuisine & AIS Immigration in North America.
I’ve also led marketing for 11 restaurant brands under Fab Restaurants, collaborated with institutions like Parsons School of Design, and built a business of my own through effective marketing, which I successfully sold.
I adapt to each brand’s voice and style, bringing the same care and ownership as I would to my own.
Design Work Highlights
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![Social Media Post]()
For Stella's Kitchen, The Annex, Toronto.
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For Irene, Downtown Toronto.
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![For Irene, Downtown Toronto.]()
For Irene, Downtown Toronto.
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For Leeky Canoe, Meaford, Canada.
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For Mill St BrewPub, Distillery District, Toronto.
Skills & Offering
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An effective social media strategy connects the right message with the right audience through thoughtful planning, compelling content, and constant optimization guided by data, trends and insights.
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With a background in photography and videography, I bring a deep understanding of both visual storytelling and the technical aspects of production, ensuring high-quality, engaging content across platforms.
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I have experience using a range of platforms including Mailchimp, Klaviyo, Flodesk and HubSpot.
From designing and segmenting campaigns to analyzing performance metrics, I understand how to leverage each tool to craft targeted, effective email strategies.
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I have managed paid advertising campaigns with daily budgets ranging from $15 to $100, consistently delivering effective results across all spend levels.
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Skilled in using InShot and CapCut to create eye-catching and polished social media content.
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