Marketing

SHORT INTRO:

With over 8 years of experience in branding, digital strategy, and marketing, I’ve worked with clients across industries and budgets, from global names like PepsiCo Pakistan to niche brands like Lucky Dog Cuisine & AIS Immigration in North America.

I’ve also led marketing for 11 restaurant brands under Fab Restaurants, collaborated with institutions like Parsons School of Design, and built a business of my own through effective marketing, which I successfully sold.

I adapt to each brand’s voice and style, bringing the same care and ownership as I would to my own.

Design Work Highlights

For Stella's Kitchen, The Annex, Toronto.
For Irene, Downtown Toronto.
For Irene, Downtown Toronto.
For Leeky Canoe, Meaford, Canada.
For Mill St BrewPub, Distillery District, Toronto.

Skills & Offering

An effective social media strategy connects the right message with the right audience through thoughtful planning, compelling content, and constant optimization guided by data, trends and insights.
With a background in photography and videography, I bring a deep understanding of both visual storytelling and the technical aspects of production, ensuring high-quality, engaging content across platforms.
I have experience using a range of platforms including Mailchimp, Klaviyo, Flodesk and HubSpot.
From designing and segmenting campaigns to analyzing performance metrics, I understand how to leverage each tool to craft targeted, effective email strategies.
I have managed paid advertising campaigns with daily budgets ranging from $15 to $100, consistently delivering effective results across all spend levels.
Skilled in using InShot and CapCut to create eye-catching and polished social media content.